“ЗЕМЯ” translated from Bulgarian means Earth and “.bg” is the domain extension for Bulgaria. It is a logotype design for a local agronomy magazine. Its beauty is in the module play – all the letters are constructed оf one shape. The logotype is inspired by the nature where everything is connected, logical and balanced.
The logotype on magazine cover. Black & white and small size.
Some corporate brand materials – a badge and car branding.
And here are some other design-developments that we offered to the client:
We often say that the design “pill” for a graphic task should be one but we also love to experiment with variety of styles. This is a more feminine approach – letters that swirl like a growing plant.
This work is close to the previous. In this case we tried to make the letters look like growing bean.
The module play in different more artistic and expressive manner.
These letters should look more like agro tools.
Here is one more option with softer friendly look – the round shapes are very trendy these days, so we’ve done something in the spirit of the time.
Our final proposal is an artistic logotype in the shape of a leaf as a common symbol of nature.
Materials from the logo design process