The front design of the leaflet.
We are very happy with all the branding designs created for Back2bg .com ( logo, stationery design, event branding, web header design, web banner design ). The project itself is very interesting because as the name says - it’s dedicated to people who studied abroad and now want to find a job in Bulgaria.
Like many of our works – this one is also designed to ring bells and provoke questions. No title, just a little cute figure going somewhere or may be a funny Exit Pictogram Sign.. Sometimes the Exit is actually the place where you are coming from. The place where you are returning. Most people go out of Bulgaria to study and look for their happiness but some of them could not find it and they are returning. Step backwards is sometimes a great opportunity.
We’ve designed a few more pictograms in order to develop further the idea from the logo design – the character, who’s reading the paper, trying to find a job. Now he has 4 more buddies – the “exit man”, the “employer”, the “wondering man” and the “web user”.
The complimentary colors are yellow and orange, creating fresh, young, positive bond with the reader.
This is one of our favorite leaflet projects because the client trusted us and we’ve created a clean, modern, memorable design.