Club Bibliotekata ( Библиотеката ) is a famous club in Sofia, Bulgaria and it changed its owner recently. The task was to develop a new clean logotype for this unique place where they play all kind of music, where they serve food as well as drinks… The idea was to achieve balance between the modern and the classic style because the club is situated in the building of the National Library ( “Библиотеката” in Bulgarian ). The design appeared to be really hard because of the number of the letters in the word – 12 letters without counting “club”.
The English adaptation of the logotype is shorter because of the structure of the latin letters, but we like a lot the charm that the Cyrillic “Л” is giving to the Bulgarian version of the logo. So far people reacted good to the new sign. It also has proven its qualities in different print materials with different scales and backgrounds which is the biggest test for every logotype.
Here are the negative examples:
