“Friction Code is a clothing brand for young active people with a strong personality united by their love of music. The products have unique expression inspired by contrast between urban music cultures and street lifestyles of those people who accept the music as an institution. The design philosophy of Friction is focused on keeping longer sense of music and transformed music vibe into details of the clothes. All of our products are limited edition or handmade, because we respect human personality.”
If you a the street type – you’ve basically seen everything. That’s why we’ve tried to approach the logo design from unusual perspective. Something that even we haven’t seen.
Combining the 2 words “friction” and “code” in one custom logotype, which could be read in one direction, without moving the logo. Yeah, it’s a bit catchy, but we’ve done it!
Some wip variations of the logo colors, provoked by our focus group which find the logotype too “designish” and “advanced”. So the next goal was to give the users a hint about the second “code” word, that’s hidden in friction. For good or bad – at the end the client picked the “save” variation with the clean not-so-original logotype, which you can see bellow. Damn focus groups 8)
The screens are from the real site, where you can shop in this very moment.
It’s also done by our studio.
The clean interface accents on the clothing.
The main goal of the site was to be easy to use.
You can check some video from the making of the logo in our design blog.