So we are in Cape Town and I thought it would be a good idea to make a t-shirt with our logo. This way the pictures in facebook would be a little bit more interesting. The idea “I (our logo ) Cape Town” is of course a remix of one of the most reproduced logos “I love NY”. The picture is taken from the “Lions Head”. If you are in the town – you may want to climb there in a weekday – otherwise during the weekend is a little bit crowded.
The bonus of this type of guerilla marketing is that it’s also visible for all the other tourists. Your brand is not only in their pictures, but you may also achieve some extra effect. In my case some people were joking and asking how much do I want for the t-shirt so they can take pictures with it :))