The story in a nutshell – Fantastico is the biggest local small supermarket chain in Bulgaria. The hypermarkets offer a rich variety of more than 20000 types of products, including bio foods and drinks, diet and diabetic products and culinary stand with cooked dishes, freshly baked bread, bakery products and meat delicatessen. We’ve won the open identity competition held in 2010. Here’s the primary brand guideline design we’ve developed.
We’ll upload soon the full version and more details about our biggest identity project. There are tons of sketches, research and final design proposals for various things that we’ve done for this company. New packages and designs are developed almost every day :)
Take a look at the testimonial by Vladimir Nikolov, Vise President, Fantastico
( PDF in Bulgarian )
Materials from the logo design process