Music video for the leading bulgarian punk-rock band “Perfect Skies“. Song is called “Speechless”.

DP, editing and directing : Margarit Ralev a.k.a MR:

Sarah was recording some of the tunes for her new album in Bulgaria and Margarit Ralev was commissioned to shoot the backstage of the process. The video will probably be distributed with the album.

The other dude is Fred Kinbom - he’s making some cool tunes in Sweden :)

Agency: The Chouchkov Brothers / Sif309

BG-Mamma.com is the first bulgarian portal for pregnancy and maternity. It’s the biggest social network in Bulgaria for experience and advice sharing between parents and also specialists in the area of childcare, pregnancy and other related topics.

Few top brand design agencies were selected to present proposals for the brand redesign contest of BG-Mamma.com. We won. Not with our personal favorite, but we won :)

This is how the logo was adopted in the new web design of the site by the inside team of the BG-MAMMA. And bellow you can see some of the proposals that were not chosen. Hope you’ll like the selection.

Our first logo project interprets the concept behind the old logo of the site – we used the very well know symbol of the internet  - the “@” – which was part of the old logo. We use it as a structural element for the logotype and with a very delicate touch we use it also as an icon representing a silhouette of a mother. The spiral shape has its deeper meaning – pregnancy and life is represented as cycles, spiral is also a symbol of wisdom and knowledge. The color palette is playful and full of positive energy.

Our second logo project is a logotype depicting a stylized figure of a mother with kids. The big family is a good way to describe the warm BG-MAMMA society. It is funny and playful, simple and clean. Recognizable in small and big size. The light blue and pink color are typical for the kids topic.

The soft shapes of this custom logotype are inspired by the shapes of the woman’s body, the softness of the baby and its favorite toys.

In this logotype we elegantly combine letters with symbols from the mother & baby’s everyday life. This recognizable objects hidden in the letters speak about the variety of topics that are discussed in BG MAMMA forum. Modern mothers are very concerned about health and nature and how to grow their kids in healthy environment – that is the inspiration behind the green and blue color.

One more feminine logo project – a stylized butterfly formed from the letter “B” & “G” as a symbol of the beauty and free spirit of women.

This is the “happy smiling kid faces” version where the baby topic dominates. The logotype is clean and unique. Soft shapes and classic baby colors.

Mark + logotype version. It combines both the mother and the baby topic.

One funny interpretation that shows the variety of activities that a mother has to handle with.

The final version is a conversation bubble in the shape of a heart. The main purpose of the site is communication inspired by love and care – this is what the mark represents.

Telecom Business Solutions

Fantastico Supermarket Chain

ClubMed Bulgaria

BGSOLAR

Soffin / Mega Xtreme Bowling

Bulgarian Music Society

Final logo design for a Bulgarian Association that gives legal advice for European projects. The classic EU symbols – the star, blue & yellow.

Branding materials

“Ralev 001″ – is our first official typo experiment – a sans Serif font designed to write both in English and Bulgarian. Way far from perfect, we love it and we want to share it with you. It’s free. Basically – you are free to use it, as long as you don’t redistribute and modify it.

We hope we’ll have the time to improve it. So it’s “beta” for now.

* italic, light, bold in progress
** more languages coming soon
( make a request for your language in fb.com/ralevdotcom )

_

Languages: Bulgarian, English
Compatible: Mac & PC
Details: 174 characters, manual kerning
File type: ttf

Simple story – a logo design exploration done for a client, dealing with “green” PR. The project is not yet launched officially and probably the client will use another logo that we’ve designed. Time will show.

The “flower-arrow” concept is a big cliche and that’s why it’s so hard something innovative to be done in this direction. The thin elegant lines are reference for many things. The green logotype is a little bit grotesque on purpose. Nothing too boring, like in the nature – the elements find their way to connect each-other – if you like it or not :)

Just a preview of a pattern done with the mark of the logo. Vibrant, natural, techie with a lot of potential.

“Friction Code is a clothing brand for young active people with a strong personality united by their love of music. The products have unique expression inspired by contrast between urban music cultures and street lifestyles of those people who accept the music as an institution. The design philosophy of Friction is focused on keeping longer sense of music and transformed music vibe into details of the clothes. All of our products are limited edition or handmade, because we respect human personality.”
 

If you a the street type – you’ve basically seen everything. That’s why we’ve tried to approach the logo design from unusual perspective. Something that even we haven’t seen.

Combining the 2 words “friction” and “code” in one custom logotype, which could be read in one direction, without moving the logo. Yeah, it’s a bit catchy, but we’ve done it!

Some wip variations of the logo colors, provoked by our focus group which find the logotype too “designish” and “advanced”. So the next goal was to give the users a hint about the second “code” word, that’s hidden in friction. For good or bad – at the end the client picked the “save” variation with the clean not-so-original logotype, which you can see bellow. Damn focus groups 8)

The screens are from the real site, where you can shop in this very moment.

It’s also done by our studio.

The clean interface accents on the clothing.

The main goal of the site was to be easy to use.

You can check some video from the making of the logo in our design blog.

This photo gallery presents some of the print materials that are already in use from the brand identity project for Fantastico.

You can browser the full catalogue here.

More about this brand identity case here.

Testing the iPhone 4s video + the new editing tools in Youtube :)
Still not a good quality on low light.

Cast:
Ani, Marina, Zlatko, Alex, Margarit + the no-name cat, the bonus member of our crew.