We often joke that we design things from 20 pixels to 20 meters. And this is actually true.
Here you can see one of the megaboards that we’ve designed for the biggest local Bulgarian supermarket chain – Fantastico.
Its size is 5.9 m wide and 20 meteres long. It is situated in one of the most populated neighborhoods in Sofia – Lulin. The concept is to use the vertical ad format as optimal as possible, so we came with this idea of the man, reaching the shopping bag of Fantastico. Various products inside, representing the variety of the goods in the shop itself. The businessmen is acting like a burglar or a small child – unusual situation, but totally in the spirit of this neighborhood :)
Does that man look familiar to you?
That’s right – this is Mr. Ralev.