It’s a logo project we’ve done for a hotel in Sofia.

The simple and elegant architecture of the shapes is talking about the 4 stars.

The main idea of the logo was to make a “twin” relation between the “a” and the “g”, so this way we can literally speak about an “alter ego”.

Preview over the real architectural plans.

Some other concept of using different surfaces for underlining the twin nature of the logotype.

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It’s sad, but the hotel was never finished and this logo design concept is now for sale.
Please contact us if you are interested.

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Info about the term ‘alter ego’ was taken from wiki.