Logo design concept for the European Union organic logo contest. The goal was to create a memorable yet simple form, that could be readable and printable in different scales. Because of this reasons we’ve avoided the usage of the popular “european stars” as a modul design element. Instead we’ve created a form that is not so tight related to the EU Flag design. The idea was to give the fruit-like shape secondary and third meaning – the hands, holding the crop ( or the seed ) as another agro symbol and the heart as something healthy, something that is expected from the organic food. Green is obviously the only appropriate color choice here. Bellow are shown different possible color interpretations of the logo that may occur if the logo is used in the real industry.
We didn’t win, but we are proud with this logo design and we think it deserves its place in our brand portfolio.
You can view the chosen finalist here.
