We are developing a family of over 280 pictograms for the superstore chain Fantastico (FF).

The large number of the items allows the client to use the designs both for visual communication and brand identity purposes.

You can check the primary brand book to see how the designs have evolved.

We are continuing to develop more and more pictogram designs for the supermarket chain. These are needed as Fantastico keeps working on new products, and other projects, e.g. advertising, greeting cards, and also uniform and bags branding etc.

Here you can see some sketches of the pictograms. Everything starts from the blank sheet of paper, as usual 🙂