This pic was taken in Gilford, UK in 2010.
I’m a fan of the Zeitgeist documentaries, so I’ve paid attention that there’s some cool beer named like this and grab it to check what the heck is this.
The package was funny, but more funnier was the advertisement trick – big “WIN” notice.. and a small text that was explaining “absolutely nothing” :D
Brilliant !
I wish our clients were that brave to experiment :)
Note 1 : sheep is on the package for purpose..
Note 2 : these ad tricks actually works