Wishmaker
Online Casino Brand Design

Wishmaker is a fun, unique, and trustworthy casino. It is designed and created to offer a thrilling experience in a stylish and responsible manner. Ralev.com worked with Wishmaker to design a unique brand identity that really sets them apart and conveys their message. We started with logo design, logo guidelines, and proceeded with the design of a unique mascot. While working together we also delivered multiple motions and illustration projects.

Scope
Logo design
Brand Identity
Character Design
Illustration
Animation
Video Editing
Animated Banners
Icon Design
Social Media

Category
iGaming

Team
7 members

Timeframe
9+ months

Testimonial
Click to view

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Wishmaker is a fun, unique, and trustworthy casino. It is designed and created to offer a thrilling experience in a stylish and responsible manner. Ralev.com worked with Wishmaker to design a unique brand identity that really sets them apart and conveys their message. We started with logo design, logo guidelines, and proceeded with the design of a unique mascot. While working together we also delivered multiple motions and illustration projects.

Scope
Logo Design
Brand Identity
Character Design
Illustration
Animation
Video Editing
Animated Banners
Icon Design
Social Media

Category
iGaming

Team
7 members

Timeframe
9+ months

Testimonial
Click to view

Moodboard

In building a complete brand, our first step is to get the feel right. For that purpose, we created a moodboard to guide us in the right direction of what we wanted to achieve.

“Get a good idea and stay with it.
Dog it, and work at it until it’s done right.”

– Walt Disney

Moodboard

In building a complete brand, our first step is to get the feel right. For that purpose, we created a moodboard to guide us in the right direction of what we wanted to achieve.

Moodboard

In building a complete brand, our first step is to get the feel right. For that purpose, we created a moodboard to guide us in the right direction of what we wanted to achieve.

“Get a good idea and stay with it.
Dog it, and work at it until it’s done right.”

– Walt Disney

Logotype

We designed the Wishmaker logo to represent the company’s values accurately. It conveys a sense of welcoming, freedom from corporate stuffiness, and trust. Wishmaker wanted a logo that does the talking by itself, so we designed a modified logotype that is clean, modern, and memorable. With it, we also prepared a Logo Guideline that outlines all the rules that apply when using the logo.

Logotype

We designed the Wishmaker logo to represent the company’s values accurately. It conveys a sense of welcoming, freedom from corporate stuffiness, and trust. Wishmaker wanted a logo that does the talking by itself, so we designed a modified logotype that is clean, modern, and memorable. With it, we also prepared a Logo Guideline that outlines all the rules that apply when using the logo.

Logotype
Font Tests

Creating a logotype is a more complex task than it may seem at first. To reach the polished look of the current Wishmaker logotype, we went through many iterations and explored different typefaces and styles until we were sure we hit the bull’s eye.

Sans Serif

Modern

Minimal

Quirky

Logotype Font Tests

Creating a logotype is a more complex task than it may seem at first. To reach the polished look of the current Wishmaker logotype, we went through many iterations and explored different typefaces and styles until we were sure we hit the bull’s eye.

Logomark

The Wishmaker logomark represents a crown, created from the first letter of their name. As a symbol of luxury and quality, it fits right into Wishmaker’s brand outlook.

Logomark

The Wishmaker logomark represents a crown, created from the first letter of their name. As a symbol of luxury and quality, it fits right into Wishmaker’s brand outlook.

Iconography

Using the same style, color, weight, and size is what makes the Wishmaker
icon set cohesive. The icons have to deliver the right
message, so they must be used consistently for what they were initially designed for.

Iconography

Using the same style, color, weight, and size is what makes the Wishmaker icon set cohesive. The icons have to deliver the right message, so they must be used consistently for what they were initially designed for.

Content Typeface

Brandon Grotesque
Regular, Medium & Bold

Content Typeface

Brandon Grotesque –
Regular, Medium & Bold

Wishmaker
Character

A brand mascot is an important means of communicating with users, as well as showing them the appreciation they deserve. This is why we felt very strongly that the mascot of Wishmaker had to serve as a bridge between the company and the user. It would be a spokesperson for the company, conveying their values, yet be able to connect and relate to the user without any corporate stiffness.

We brainstormed lots of different character concepts that we envisioned as fun, playful, and different. Our open line of communication with Wishmaker really helped us fully understand their preferred style, as well as the emotion and energy we had to give life to.

Wishmaker
Character

A brand mascot is an important means of communicating with users, as well as showing them the appreciation they deserve. This is why we felt very strongly that the mascot of Wishmaker had to serve as a bridge between the company and the user. It would be a spokesperson for the company, conveying their values, yet be able to connect and relate to the user without any corporate stiffness.


We brainstormed lots of different character concepts that we envisioned as fun, playful, and different. Our open line of communication with Wishmaker really helped us fully understand their preferred style, as well as the emotion and energy we had to give life to.

When Wishmaker’s team picked out one of our mascot suggestions, it was time to get even wilder! We worked to truly bring the character to life and enable it to express a variety of different emotions.

Clothing & Accessories

Wishmaker is expressive, visual, and colorful. A large part of that feeling is conveyed with the help of the character, which had to fit in many different settings. The different clothes and accessories we created help bring the whole scene together.

When Wishmaker’s team picked out one of our mascot suggestions, it was time to get even wilder! We worked to truly bring the character to life and enable it to express a variety of different emotions.

Clothing &
Accessories


Wishmaker is expressive, visual, and colorful. A large part of that feeling is conveyed with the help of the character, which had to fit in many different settings. The different clothes and accessories we created help bring the whole scene together.

3D Printed Character

As an important part of the brand communication, we decided to bring the Wishmaker character to life by creating a 3D printed version of it. The creation of the model involved various skills – both digital and technical, needed in refining its final look. Apart from bringing a welcoming, fun, and playful atmosphere in the office interior, the Wishmaker character connects company and user at different social events.

3D Printed Character

As an important part of the brand communication, we decided to bring the Wishmaker character to life by creating a 3D printed version of it. The creation of the model involved various skills – both digital and technical, needed in refining its final look. Apart from bringing a welcoming, fun, and playful atmosphere in the office interior, the Wishmaker character connects company and user at different social events.

Social Media & Web Illustrations

The lively mascot is able to express various emotions and activities. We designed multiple illustrations that prove that, and they serve different purposes on the company’s website, blog, newsletter, and more. All of them follow the previously defined brand colors and are immediately recognizable in style.

Social Media &
Web Illustrations

The lively mascot is able to express various emotions and activities. We designed multiple illustrations that prove that, and they serve different purposes on the company’s website, blog, newsletter, and more. All of them follow the previously defined brand colors and are immediately recognizable in style.

Concept Video

Concept Video

Video
Storyboard

Brand
Guidelines

The final piece of the puzzle is the brand guideline. It includes examples of all the assets and illustrations, as well as directions for their proper use. For that end, it ensures the brand is always represented in an intended way.

Video Storyboard

Brand Guidelines

The final piece of the puzzle is the brand guideline. It includes examples of all the assets and illustrations, as well as directions for their proper use. For that end, it ensures the brand is always represented in an intended way.

Event
Branding

A well-designed brand in theory translates just as well in actual, physical locations and objects. The gallery below demonstrates that we have achieved that goal.

Event Branding

A well-designed brand in theory translates just as well in actual, physical locations and objects. The gallery below demonstrates that we have achieved that goal.

Project Summary

Project Summary

Miroslava Todorova
Founder & Creative Director of Wishmaker

I know the Ralev’s team for around 4-5 years and can say it is a real joy to work and talk with them. They are very relaxed, friendly group and can interpret ideas and client briefs in a very creative way. They helped us build numerous brands and managed to bring them to life through the design of merchandise, 3D printed objects, and other side design materials. It is very easy to communicate with the whole team – they are very responsive and the work turnaround is exceptional. I always enjoy meeting them and believe we will continue building great projects together in the future.

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