Escreo is a whiteboard paint startup based in the United Kingdom that operates on the international market. Escreo needed a very personalized e-commerce solution that properly showcased their product benefits. Powered by their analytical data and our UI/UX know-how, together, we created a unique, user-centric web experience. In addition to an updated functionality, Escreo’s website redesign was a chance to provide a new, fresh look for their brand.
Scope
Web development
UI/UX
E-commerce
Video
Category
Paint manufacture
Team
4 members
Timeframe
3 months
Testimonial
We worked closely with Escreo for a solution that combines UX data and proven e-commerce practices.
Our role
Consulting
Initial review
Open line of
communication
UX Research
Market research
Wireframes
Design
Contemporary
Responsive
Multiple iterations
Development
E-Commerce
ERP Integration
Multilingual
Custom WP Theme
Mobile version
Video Production
Shooting
Editing
Motion Graphics
Consulting
Initial review
Open line of
communication
UX Research
Market research
Wireframes
Design
Contemporary
Responsive
Multiple iterations
Development
E-Commerce
ERP Integration
Multilingual
Custom WP Theme
Mobile version
Video Production
Shooting
Editing
Motion Graphics
Responsive Design
Adobe XD
prototyping user experience tool for web and mobile apps
Adobe Photoshop
the most popular raster graphics editor
Adobe Illustator
the most popular vector graphics editor
Adobe Premiere Pro
an industry-leading video editing software for film, TV, and web
Figma
web-based UI design and prototyping tool
WordPress
free and open-source content management system (CMS)
Bootstrap
free front-end framework for faster web development
Webpack
an open-source JavaScript module bundler
WooCommerce
flexible, open-source eCommerce solution built on WordPress
We started the Escreo project with an essential step in UX design – wireframes. They helped us quickly take and approve design choices without worrying about later stylistic details. Throughout the whole process, we relied on actual analytical data of Escreo’s user base, and the real habits of clients who visited their website. This allowed us to make informed decisions about each design element.
We made a custom WooCommerce theme with very specific product pages, including custom amount and discount logic. The frontend was specifically created to maximize conversions and present a seamless checkout flow. The website was built with fast load times in mind, hence the use of VPS, CDN, caching and other mechanisms to give any user a very snappy experience.
Responsive Design
Adobe XD
prototyping user experience tool for web and mobile apps
Adobe Photoshop
the most popular raster graphics editor
Adobe Illustator
the most popular vector graphics editor
Adobe Premiere Pro
an industry-leading video editing software for film, TV, and web
Figma
web-based UI design and prototyping tool
WordPress
free and open-source content management system (CMS)
Bootstrap
free front-end framework for faster web development
Webpack
an open-source JavaScript module bundler
WooCommerce
flexible, open-source eCommerce solution built on WordPress
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Create stylish call-to-action buttons with Qubely Buttons. Play around with typography, design, border and more. Add animations and personalize it to engage visitors instantly.
Desktop Screens
Escreo’s website redesign was a chance to provide a new, fresh look for their brand. We came up with a modern, clean, and recognisable style for that purpose.
Desktop Screens
Escreo’s website redesign was a chance to provide a new, fresh look for their brand. We came up with a modern, clean, and recognisable style for that purpose.
Wireframes
About
Product
Reviews
About
Gallery
Wireframes
Style Proposal
We went through several iterations in the design of the homepage hero section and dropdown menu – both at the wireframe and hi-fi prototype stages.
Design System
When we worked on the Escreo project, our design team prepared an expanded styleguide to help everyone stay consistent with the website’s redesign. It outlined the most commonly used elements and blocks.
Design System
When we worked on the Escreo project, our design team prepared an expanded styleguide to help everyone stay consistent with the website’s redesign. It outlined the most commonly used elements and blocks.
Elena Nikolova
Co-founder and CMO of Escreo
Your website is the face of your business in the contemporary world. You have to be mindful about the first impression and still be confident of the meaningful function it services. The contractor building your website is more than a partner, it becomes an integral part of your business. Mark & his team lived up to the expectations. I can strongly recommend them as a trusted team of professionals, who are proactive, understanding, creative and punctual during our joint work in www.escreo.com.