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Alter Ego hotel logo design

It’s a logo project we’ve done for a hotel in Sofia.


hotel logo design variations

The simple and elegant architecture of the shapes is talking about the 4 stars.


Twin logo design for hotel

The main idea of the logo was to make a “twin” relation between the “a” and the “g”, so this way we can literally speak about an “alter ego”.



logo design visualization for hotel

Preview over the real architectural plans.


logotype design for hotel Alter Ego

Some other concept of using different surfaces for underlining the twin nature of the logotype.


It’s sad, but the hotel was never finished and this logo design concept is now for sale.
Please contact us if you are interested.


Info about the term ‘alter ego’ was taken from wiki.