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Have you ever thought about how you can minimize your design expenses without this to cost you your business? Without further introduction, let’s go! 

Like most things, there is a smart way to do it, and today, we’ll explore how your company can maximize the income by balancing the design costs. 

The first step is to calculate your monthly design costs. 

To do so, you need to consider the expenses for all designers working for your company in-house and all freelancers. If you have a different number of people helping you each month, try to average the cost.

Or, if you don’t have a colleague designer but have someone else from your team who helps you with the designs, try to track the person’s time working on a design-related task. You can then multiply it per number of tasks executed in a month-time and get a rough calculation of the time and money spent on designs by a non-professional designer. Ask yourself if you can improve the process or the quality without paying the earth. 

The second step is to evaluate the performance and decide if those designs are worth it. 

One way to do this is to gather all the possible data regarding the performance – social media statistics, Google Analytics, or others. The statistics will objectively show you how those designs perform. 

The next thing you can do is get a more personal opinion on those. A great way to do so is to collect it through surveys and focus groups. Check what your friends think, or even better, involve your social media audience by asking for their honest opinion. People love the feeling of being involved in a process. By asking them, you will demonstrate that their opinion has an impact.  

The objective data and subjective opinions you’ve collected will help you better understand the efficiency of the designs your company or brand exploits. 

When you have the total of what your company invests in designs and the value it produces, you can conclude if what you get is good enough for you.

If you want to know how to achieve more, this last paragraph is for you!

Having a long-term contract with a design agency will help you get better prices and this way you’d be sure about the quality of the designs. It’s not only good for the wallet. Having a “subscription”-kind of contract with an agency will allow your company to have a coherent image as all your designs will come from one source. So, it’s profitable for the company. And you’ll know what quality to expect from the team working for your brand. It seems like a win-win situation, doesn’t it?