We created flyer and envelope branding design variations promoting the health insurance service from Viara Ins.
In this project we followed the style that we have already built for Viara Ins. It is based on elegant vector graphics and positive friendly words in the background.
For the front side of the envelope branding we designed a friendly cardiogram. The lines form clovers, the silhouette of a happy person and other positive symbols. This envelope design is printed in the company office. It is attractive enough without extra cost for print production.
The flyer is digitally printed – 300 g matt paper, 2+2 colors.
The heart shape is made of beautiful words in Bulgarian – health, luck, happiness, etc.
The use of Pantone color in this case is cost saving and it also adds additional qualities to the product. Despite being small, the white text is quite sharp and the red color doesn’t change its nuance between the separate flyers.