Investor.bg is one of the leading Bulgarian internet companies with a large portfolio of web projects. The people from the company wanted to present these projects to their colleagues, potential customers and partners at the Annaul Festival of Advertising Agencies, held in 2008. In order to achieve this, they wanted 14 creative concepts ( one for each project ) designed as postcards which would later be placed in a paper box. The sketches and the creative part is done by our team at Ralev.com. In-house designers from Investor finished the drawings based on our postcards concept. We also did the prepress work of the cards and the design of the cover box.
The idea is to design funny illustrations for each web project of the client’s portfolio. The picture above can be taken as an example – one of Investor.bg clients is www.gol.bg. The website is a football (soccer) portal so we drew a sketch of a guy who is so inspired by the game that he forgets he’s not at the football field, but at home, and starts playing around with the ball.
On every postcard there is also a slogan with a motivating message, related to the theme of the web project it presents. The main idea of the final postcards concept is that the reader feels inspired by the messages written on the cards. The purpose of the witty illustrations is to make the people smile. One of the slogans says ” Smile, you look nice” – a very warm positive message which presents Investor as a positive company. Exactly who they are!