Probiz is a business coaching company. The letter “Z” is shaped like the knight from the chess board game. The knight is one of the most powerful chess figures if you know how to play with it. This is the idea here – in order to play the corporate game one must learn the specifics in order to make the best of it. Basically, in business – you should improve your skills before selling them.
Color legend of the logo family
Business cards design
The back-side of the card is traditionally taken by contact information. The front-side is actually a QR code with the logo in the middle.
A nice and clean design, incorporating a few of the pixels that appear on the business card design as part of the QR code and also remind of chess board.
Sketches and other materials from the brand design process
Below you can see some sketches from the logo design brainstorming process.