Cash M is a service that allows you to send money from a bank account, bank card or in cash at the bank office, alerting recipients using mobile phone.
Cash M offers quick transfer of funds to any recipient. The only requirement is that you should have a mobile number. The recipient can withdraw the amount transferred to him at any ATM that supports the Cash M service.

The logotype consists the word “Cash” and the letter “M”. “Cash” appears more strict and technical than the  letter “M”. It is written so casual that everybody can do it, and it’s the main purpose – to show that Cash M transfer of money is so quick and easy like a child’s play.

ATM Screen with the logo

Cash M – sticker with the logo already in use on every Unicredit ATMs machines in the city.


Cash M – logo guideline

Materials from the logo design process.