Bredas
Eco Farm Products Logo Design

Bredas is a producer of pure meat and dairy products from the outskirts of Petrich, Bulgaria, where they have two pasture, livestock farms. The brand turned to Ralev.com to help truly reach their end customers by conveying their values – and what better way to do that than with the perfect branding. In creating the Bredas logo, we considered the eco nature of the product, its target market, its readability on a label, and the ability to stand out among competitors. Since most food labels use a logo comprised only of a logotype, for this case we decided to build upon that and create a more interesting composition, reflecting the unique nature of the Bredas products.

Scope

Logo Design
Label Design

Category

Food Industry

Team

3 members

Timeframe

2 months

Bredas is a producer of pure meat and dairy products from the outskirts of Petrich, Bulgaria, where they have two pasture, livestock farms. The brand turned to Ralev.com to help truly reach their end customers by conveying their values – and what better way to do that than with the perfect branding. In creating the Bredas logo, we considered the eco nature of the product, its target market, its readability on a label, and the ability to stand out among competitors. Since most food labels use a logo comprised only of a logotype, for this case we decided to build upon that and create a more interesting composition, reflecting the unique nature of the Bredas products.

Scope
Logo Design
Label Design

Category
Food Industry

Team
3 members

Timeframe
2 months

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“Where the air is clean, the pastures lush, and the animals – free, Bredas is born.”

Logo Concept

The logo illustrates a cow and a lamb as a representation of the product variety Bredas farm offers. It is drawn in a frame, which gives it a compact, neat outline.

Several small accents contribute to the logo’s character: the heart is an embodiment of the love for clean food and a healthy lifestyle. It also references what distinguishes Bredas from its competitors – their products are made with a lot of love and respect for the animals. Additionally, the grass blades complete the composition by pointing out the fact that the farm animals are kept freely on pastures. They also serve to attract fans of eco and bio products.

The logotype has been chosen to fill out the frame of the logo so that it’s clearly readable. It is also bilingual, with versions in Bulgarian and English, as the Bredаs farms and their main market are located in Bulgaria.

Alternate Logo Concepts

A few alternate logo versions were made – in each concept, we tried to emphasize the advantages of the pure food that Bredas farm produces and make the brand stand out among other bio products on the shelves.

Alternate Logo Concepts

A few alternate logo versions were made – in each concept, we tried to emphasize the advantages of the pure food that Bredas farm produces and make the brand stand out among other bio products on the shelves.

Product Labels

We opted for a classic shape for convenience with any content. At the same time, we used a distinctive bevel, which, complemented by the golden Pantone color as an accent gives a premium look. Details such as the stamp, badge, and grass blades complete the clean design and emphasize the product’s advantages.

Product Labels

We opted for a classic shape for convenience with any content. At the same time, we used a distinctive bevel, which, complemented by the golden Pantone color as an accent gives a premium look. Details such as the stamp, badge, and grass blades complete the clean design and emphasize the product’s advantages.

“The food you eat can be the safest and most powerful form of medicine or the slowest form of poison.”

– Ann Wigmore

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