By selecting the best green coffee sorts, COFFERO aims to create unique and freshly roasted coffee products. We got in touch as they needed premium design services for their ambitious international business start. The Ralev.com team was initially involved in the naming, logo design, and packaging design – the first steps in creating a strong brand core and developing additional web, print, and advertising designs.
Scope
Naming
Logo Design
Brand Identity
Package & Label Design
E-commerce solution
Category
FMCG
Team
4 members
Timeframe
3 months
Naming
When we considered different naming options, we knew that we had to think of a name that had an available domain. This was pretty tricky since we wanted to come up with a short, catchy name. The name “Coffero” has a traditional sound, which guarantees an easy association with the brand’s character. It combines the words “coffee” and “roast” in a clever way, and in doing so references the roast technology the brand accommodates.
Naming
When we considered different naming options, we knew that we had to think of a name that had an available domain. This was pretty tricky since we wanted to come up with a short, catchy name. The name “Coffero” has a traditional sound, which guarantees an easy association with the brand’s character. It combines the words “coffee” and “roast” in a clever way, and in doing so references the roast technology the brand accommodates.
Logo
The unique blend of flame combined with the coffee bean in the logo are a direct reference to Coffero’s roast technology. As such, this is intended to give users the correct idea about the product’s essence. The purpose of the stars is to create an additional feel of quality, while the contemporary and clean typeface serves as the finishing touch to the whole composition.
Logo
The unique blend of flame combined with the coffee bean in the logo are a direct reference to Coffero’s roast technology. As such, this is indented to give users the correct idea about the product’s essence. The purpose of the stars is to create an additional feel of quality, while the contemporary and clean typeface serves as the finishing touch to the whole composition.
Package & Label Design
Package & Label Design
Content Typeface
Uni Sans Regular, Semi Bold & Bold
Content Typeface
Uni Sans Regular, Semi Bold & Bold
E-commerce Design Skin
E-commerce Design Skin
MiniBrandBook
MiniBrandBook
Project Summary
Project Summary
Andon Doychev
Founder and Manager of Coffero
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