CrossFit Serdika
Specialized Training Center Logo Design

CrossFit Serdika is a specialized training center that promotes e healthier lifestyle and helps people by training them safely using a crossfire methodology. What started as a small initiative between friends grew into a larger passion. So to established their brand, the CrossFit Serdika team used the assistance of Ralev.com to come up with their name and logo.

Scope

Naming
Logo design

Category

Specialized training center

Team

4 members

Timeframe

1 month

CrossFit Serdika is a specialized training center that promotes e healthier lifestyle and helps people by training them safely using a crossfire methodology. What started as a small initiative between friends grew into a larger passion. So to established their brand, the CrossFit Serdika team used the assistance of Ralev.com to come up with their name and logo.

Scope
Naming
Logo design

Category
Specialized
training center

Team
4 members

Timeframe
1 month

Read More

Close More

Brand Naming

The CrossFit community has a strong sense of shared spirit. So we decided to use a toponym for the name – the name of our city “Sofia” (the capital of Bulgaria) not only indicates the location of the service but is also a metaphor for inclusion, for joining the “club.” After that, CrossFit Sofia was improved to CrossFit Serdika – the ancient name of Sofia, which emphasized the central location of the gym.

Brand Naming

The CrossFit community has a strong sense of shared spirit. So we decided to use a toponym for the name – the name of our city “Sofia” (the capital of Bulgaria) not only indicates the location of the service but is also a metaphor for inclusion, for joining the “club”. After that, CrossFit Sofia was improved to CrossFit Serdika – the ancient name of Sofia, which emphasized the central location of the gym.

Market Research

For us, the only way to be successful in logo design is to come prepared for the challenge. That’s why we make sure to begin each project by researching existing industry logos. This process helps us steer clear of common design mistakes and produce a unique result. We compile dozens of existing logos and make notes about which aspects of their designs we consider successful, as well as which we’d like to avoid. Of course, our opinions are determined by our client’s wants and the brief we’re given, so the same is true for the logos we are reviewing. 


Market Research

For us, the only way to be successful in logo design is to come prepared for the challenge. That’s why we make sure to begin each project by researching existing industry logos. This process helps us steer clear of common design mistakes and produce a unique result. We compile dozens of existing logos and make notes about which aspects of their designs we consider successful, as well as which we’d like to avoid. Of course, our opinions are determined by our client’s wants and the brief we’re given, so the same is true for the logos we are reviewing. 

Logo Design

We united three key concepts in CrossFit Serdika’s logomark. Firstly, it includes the outline of the letter “F” for “fit,” which represents the CrossFit community in both mind and body. Secondly, the silhouette of a wing matches the “F” shape. Wings are a comon symbol of freedom, victory, and protection. Finally, the idea of protection and growing stronger and healthier is further solidified by the symbol of a shield, which extends from the stem of the letter “F” and continues below the wing.



Logo Design

We united three key concepts in CrossFit Serdika’s logomark. Firstly, it includes the outline of the letter “F” for “fit,” which represents the CrossFit community in both mind and body. Secondly, the silhouette of a wing matches the “F” shape. Wings are a symbol of freedom, victory, and protection. Finally, the idea of protection and growing stronger and healthier is further solidified by the symbol of a shield, which extends from the stem of the letter “F” and continues below the wing.



UI Visualisations


UI Visualisations


Next Project
Animated Series Logo Design
Golden Apple