Sofia European Capital of Culture 2019 Logo and Brand Design

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European capital of culture logo design

We recently entered a contest for logo design and logo system for Sofia as a candidate city for European capital of culture in 2019. Our project was selected by the international jury for an exhibition during the Sofia Design Week 2011.

 

European capital of culture logo design

The concept behind the smiling buddy is to present Sofia and people living there as friendly and curious about knowledge and culture. That’s why the symbols “2019” form a smiled buddy.

 

brand design for stationery set

A stationery set. The colorful smiling logo makes the white space look warm and cosy.

 

Sofia 2019 product brand design

CD and t-shirt branding. White can look so good.

 

Sofia 2019 brand design exhibition

One of our favorite streets in Sofia was closed for art at the end of Sofia Design Week. It was cool to have a huge board with your designs of the logo at the exhibition in the city centre. It’s always nice to see the people’s reaction when passing by and discussing the designs in front of the authors of the designs.

 

Ralev.com proud brand design team

Some strangers passing by … ;)

You can find more information about the European Capital of Culture project here.

Sketches and other materials from the brand design process

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Sofia 2019 logo design stages

Different stages from the logo creation process.

 

Sofia 2019 various logo designs

A few examples of the other concepts that we developed.

And some sketches for dessert:

Sofia 2019 logo design sketches

 

Sofia 2019 logo design sketches

 

Sofia 2019 logo design sketches

 

Sofia 2019 logo design sketches

 

Sofia 2019 logo design figures

 

Sofia 2019 logo design sketches

 

Sofia 2019 logo design sketches

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