This concept of outdoor advertisement was created for Ticketpro Czech Republic. The picture above is the final version which they selected to use for their campaign.
The project is very interesting from a design perspective. We solved one of the main brand issues in the conventional advertising in a creative way, namely “How to use the logo as bigger as possible without harming the rest of the design “.
Since the client’s main business is selling tickets for all sorts of events ( sports, cultural, etc. ). The main point of their services is that people buy tickets to go and see these events live, i.e. with their own eyes. So one thing led to another and while playing with the logo the final concept was ready. Of course – as every good design – this concept could be used and multiplied on various media – t-shirts, brochures, web banners, tv commercials, etc.