The story in a nutshell – Fantastico is the biggest local small supermarket chain in Bulgaria. The hypermarkets offer a rich variety of more than 20000 types of products. This includes bio foods and drinks; diet and diabetic products; culinary stand with cooked dishes; freshly baked bread and bakery products, and meat delicatessen. We won the open identity competition held in 2010. Here’s the primary brand guideline design we developed back then.

The project was confirmed and ideas were converted to real products. In the process we have changed and created many new pieces as part of the identity design since then. We will soon upload the full version and more details about our biggest identity project. There are tons of sketches, research and final design proposals for various things that we’ve done for this company. New packages and designs are developed almost every day. 🙂

Take a look at the testimonial by Vladimir Nikolov, Vice President, Fantastico.
( PDF in Bulgarian )

Materials from the logo design process.