Simple story – a logo design exploration done for a client, dealing with “green” PR. The project is not yet launched officially and probably the client will use another logo that we’ve designed. Time will show.
The “flower-arrow” concept is a big cliche and that’s why it’s so hard something innovative to be done in this direction. The thin elegant lines are reference for many things. The green logotype is a little bit grotesque on purpose. Nothing too boring, like in the nature – the elements find their way to connect each-other – if you like it or not :)
Just a preview of a pattern done with the mark of the logo. Vibrant, natural, techie with a lot of potential.