This pic was taken in Guildford, UK in 2010.

I’m a fan of the Zeitgeist documentaries, so while I was in a TESCO supermarket in the UK I paid attention that there’s a cool beer brand named like this and grabbed it to check what the heck this was.
The package was funny, but what was funnier was the advertisement trick – a big “WIN” notice.. and a small text beneath stating “absolutely nothing” 😀

Brilliant !
I wish our clients were that brave to experiment 🙂

Note 1 : sheep is on the package for purpose..
Note 2 : these ad tricks actually work