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Friction code - logotype design process

We love experimenting with letters and illusions, so we’ve decided to try some unconventional approaches when making the “Friction Code” logotype design. We wanted to put “CODE” at the end of “FRICTION”. By the way – it’s a clothing brand. That’s why some of the designs look like a clothing label 🙂

The video bellow is a part 3 ( all 4 ) of the vector work done for the logotype design project.


If you’re interested in the fashion line itself, feel free to check out – another website created by us.


Unlock the rest 3 videos

Part 1 / Real time design screencast

Part 2

Part 4 / 10 times speeded up, mute